Privacy Policy

This Privacy Policy explains how Opsell AI ("Opsell," "we," "us," or "our") collects, uses, shares, stores, and protects your personal data when you:

• visit our website opsell.ai and its subpages (including the Profit Calculator);
• use our application at dev.opsell.ai (the "Platform" or "Service");
• book a demo, request a revenue audit, or otherwise communicate with us.

We are the Data Fiduciaryin respect of the personal data described below. By using our website or Service, you acknowledge that you have read and understood this Policy. Where the Digital Personal Data Protection Act, 2023 ("DPDP Act") requires consent, we will obtain it separately and this Policy serves as the accompanying notice.

• Company: Opsell AI
• Registered address: [REGISTERED ADDRESS]
• CIN: [CORPORATE IDENTIFICATION NUMBER]
• Contact email: support@opsell.ai

This Policy applies to personal data of:

• Website visitors and prospects who browse the site, use the free Profit Calculator, submit a form, or book a call;
• Customers and their authorized users who create an account and use the Platform;
• Business contacts at brands, agencies, and partners.

The Platform helps sellers manage listings, pricing, promotions, and analytics across third-party marketplaces (e.g., Amazon, Flipkart, Myntra, Meesho, Shopify, and quick-commerce platforms). When you connect a marketplace or store, we also process business and catalog data as described in Section 3. This Policy does not cover the privacy practices of those third-party marketplaces, which are governed by their own policies.

3.1 Data you provide directly

• Identity & contact data: name, business email, phone number, company name, role.
• Demo/audit requests: information you submit in our forms (catalog size, marketplaces used, revenue ranges, and any details you include).
• Account data: login credentials and profile information for dev.opsell.ai.
• Communications: emails, support messages, and call/meeting details when you contact us or book via our scheduling tools.
• Payment data: if/when we charge for the Service, billing details are processed by our third-party payment processor; we do not store full card numbers.

3.2 Data from connected marketplaces and stores

When you authorize Opsell to connect to a marketplace or storefront, we access data via that platform's API, which may include: product listings, SKUs, prices, inventory, order and sales metrics, buy-box status for your own listings, seller account identifiers, and access tokens. This is primarily business data, but may include limited personal data (e.g., a seller contact name). We access only the scopes needed to provide the Service.

3.3 The Profit Calculator

The Profit Calculator is designed to run in your browser — the pricing and cost figures you enter are processed client-side and are not sent to our servers by default. If you choose to email yourself a report or share a results link, we then process the email address and the calculation data you submit.

3.4 Data collected automatically

• Usage & device data: IP address, browser type, device, pages viewed, referring URLs, and interactions, collected via cookies and similar technologies (see Section 8).
• Analytics data: aggregated statistics about site and Platform usage.

3.5 Children's data

The Service is intended for businesses and users 18 years or older. We do not knowingly collect personal data of children. Consistent with the DPDP Act, we do not knowingly process a child's personal data without verifiable parental consent, and we do not undertake tracking, behavioural monitoring, or targeted advertising directed at children.

We process personal data for the following purposes:

We rely on your consent (and/or legitimate uses permitted under the DPDP Act, such as responding to a request you initiate) as the basis for processing. You may withdraw consent at any time (Section 7); withdrawal does not affect processing already carried out.

Automated decisions: Opsell can execute pricing and listing changes automatically. These operate only within the rules and limits you configure (including minimum-margin floors) and you can choose recommendation-only or approval-required modes. You remain in control of what the Service is authorized to do.

We do not sell your personal data. We share it only as follows:

• Data Processors / service providers acting on our instructions — cloud hosting, analytics, email/CRM, scheduling, payment processing, and error monitoring — under contractual confidentiality and security obligations.
• Connected marketplaces and stores you authorize — to read and write the data required to deliver the Service (e.g., pushing an updated price to Amazon).
• Legal and safety — where required by applicable law, court order, or to protect our rights, users, or the public.
• Business transfers — in connection with a merger, acquisition, or asset sale, subject to this Policy.

Where we engage Data Processors, we do so under a valid contract as required by the DPDP Act.

We retain personal data only for as long as necessary for the purposes above or as required by law.

• Prospect/marketing data: [24 months] from last interaction, then deleted or de-identified.
• Account data: for the life of your account and [90 days] after closure, unless a longer period is legally required.
• Marketplace/catalog data: deleted or de-identified within [30–90 days] of disconnecting the integration or closing the account.
• Billing records: retained as required under Indian tax and accounting law (typically up to [8 years]).

When personal data is no longer required and there is no legal basis to retain it, we will erase it, consistent with the DPDP Rules on erasure.

Subject to the DPDP Act and its Rules, you have the right to:

• Access a summary of the personal data we process about you and the processing activities;
• Correction, completion, and updating of inaccurate or incomplete data;
• Erasure of your personal data where retention is no longer necessary;
• Withdraw consent at any time (as easily as it was given);
• Grievance redressal — raise a complaint with us (Section 11);
• Nominate another individual to exercise your rights in the event of death or incapacity.

To exercise any right, contact support@opsell.ai. We will respond within the timelines prescribed under applicable law. We may need to verify your identity before acting. If you are unsatisfied with our response, you may escalate to the Data Protection Board of India.

We use cookies and similar technologies to operate the site, remember preferences, measure performance, and understand usage. Categories:

• Strictly necessary — required for the site/app to function.
• Analytics/performance — help us understand and improve usage.
• Functional — remember your settings.
• Marketing — only if/when enabled, and with consent where required.

You can control cookies through our cookie banner (where shown) and your browser settings. Blocking some cookies may affect functionality.

We implement reasonable technical and organizational security safeguards appropriate to the risk, including encryption in transit, access controls, least-privilege scoping of marketplace API tokens, and monitoring. No method of transmission or storage is completely secure; we cannot guarantee absolute security. In the event of a personal data breach, we will notify the Data Protection Board of India and affected Data Principals as required under the DPDP Rules (including applicable timelines).

We may process and store data on infrastructure located in [India]. Some service providers and the marketplaces you connect (e.g., global platforms such as Amazon, eBay, Walmart, Noon) may process data outside India. Where we transfer personal data outside India, we do so in compliance with the DPDP Act and any restrictions notified by the Central Government, and under appropriate contractual safeguards.

If you have questions, requests, or complaints about this Policy or your personal data, contact:

• Grievance Officer / Data Protection Officer: [NAME]
• Email: support@opsell.ai or opsellai@gmail.com
• Address: [REGISTERED ADDRESS]

We will acknowledge and resolve grievances within the timelines required under the DPDP Act and the Consumer Protection (E-Commerce) / IT rules as applicable.

We may update this Policy from time to time. Material changes will be notified via the website or email. The "Last updated" date reflects the latest revision. Continued use after changes take effect constitutes acknowledgment of the updated Policy.